Sima’s story began with the visionary Elsayed El-Fendi, a pioneer in Egypt’s confectionery industry. Founded in 1961, Sima started as a small operation producing handmade boiled sweets, supported by a dedicated team of five staff members and a single delivery vehicle.
Through relentless hard work and dedication, El-Fendi expanded Sima’s production capacity, establishing three factories in Cairo and the 10th of Ramadan City. By importing state-of-the-art machinery and production lines from Germany, Sima gradually increased its output to over 20,000 tons of high-quality candy, toffee, chocolates, gum, wafers, and lollipops, serving Egypt and the MENA region.
Sima’s remarkable growth over the decades is a testament to the El-Fendi family’s commitment to product innovation. This dedication led to the creation of renowned brands such as S&S, Sima Boom, Chocofun, and Bonbon Sima. The creativity behind these brands sets Sima apart from competitors, solidifying its position at the forefront of Egypt’s confectionery sector.
Our Vision
To be the leading global supplier of premium confectionery, known for our unwavering dedication to quality, our innovative approach to product development, and our responsibility towards the environment and community.
We aim to expand our international presence, embracing new markets and digital avenues, while fostering a culture of excellence and integrity in every aspect of our business.
Core Mission
To craft and deliver high-quality, delightful confectionery products that bring joy to customers around the world, while maintaining our commitment to innovation, sustainability, and the values of our family heritage.
Industrial Zone A2, Block 6/7,
10th of Ramadan City, Egypt.
Tel: (+2055) 4413057
6 Merfak El Miah St.,
El-Ameriah, Cairo, Egypt
Tel: (+202) 24261656 / 7/ 8
